Lon Zimmerman has conducted a series of Roundtable Discussions on behalf of the American Marketing Association--St. Louis Chapter. Participants included client-side marketing managers from a diverse mix of industries.

Topics covered range from Successful Integration of the Sales and Marketing departments to Building Market Share in a Down Economy, Word of Mouth Marketing to Social Media as a Marketing Tool, and the Changing Nature of the Agency/Client Relationship.

The following are White Papers that have been developed from each Roundtable session.

White Papers