Research Methodologies

  1. Focus Groups
    Telephone focus groups and
    traditional in-person groups

  2. Individual Interviews
    Executives, physicians, B to B,
    opinion leaders

  3. Surveys
    Telephone, mail, on-line,
    quantitative, qualitative, mystery
    shopping, mail intercepts

  4. Satisfaction Studies
    Customers, clients, members,
    employees, B to B consumers

  5. Brand Validation
    Internal (employees and
    and staff) and External
    (customers and prospects)

•Concept Testing
 Product testing and marketing
 messages, e.g. taglines, print ads,
 TV and radio spots